Your employer brand doesn’t impact the ways that consumers view your company, but it can have a huge impact on the kind of people you recruit. Here’s how.
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Today I’m going to talk about your employer brand in the marketplace and what that means for your hiring. It doesn’t matter what kind of company you have—you have multiple “brands” out there.
One thing that we’re all familiar with is the consumer brand. Because of your product or services, you have a brand with them, which is great.
However, today I’m talking about your employer brand. This means that as an employer of people, what do those in the marketplace think about you as a place to work? It’s totally different than your product or service brand.
If you sell cars or drinks, your consumer loves your product, but that doesn’t necessarily translate to being a good employer brand.
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Asking good questions in interviews will improve your employer brand.
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Asking good questions in interviews will improve your employer brand.
A lot of things can impact your employer brand. One thing is just being aware of it.
How you treat your existing employees has a major impact on your employer brand. People talk, and a lot of them find out about companies through word of mouth. When people leave or quit, how professional are your exit interviews? Do you learn about why they are leaving and try to change for the better? Doing so will improve your employer brand immensely.
Another factor to consider is how you treat people through the interview process. Asking good questions, giving them fair offers, and all the other little things you do to leave a taste in someone’s mouth will improve your employer brand.
All of these things work together in totality to create your employer brand. Having a good employer brand impacts many things, including retention, hiring, and more.
If you have any questions for me about how to create a better employer brand or about anything else related to your hiring needs, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.
