A Recap of SAP’s Acquisitions and How They Affect the Company

Here are the recent purchases made by SAP in order to enhance the customer experience.

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Today we’ll be recapping SAP’s recent acquisitions and how these new capabilities affect their offerings as a company. Oftentimes, they acquire competitors and products that will help them do something different from their core offerings.

• Qualtrics allows organizations to focus on four key areas to improve the user’s experience: customer, product, employee, and brand data.

• Contextor introduces AI and robotic process automation capabilities. Think of when you interact with a bot on a website.

• Coresystems is involved with mobile and cloud-based field service management. This helps employees in the field to create real-time customer experiences.

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Oftentimes, they acquire competitors and products that will help them do something different from their core offerings.

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• CallidusCloud helps manage sales and marketing automation. This product handles bidding, pricing, quoting, and invoicing processes.

• Gigya is an identity management company that businesses can use to join the identity management marketplace. In other words, think of how some sites let you log in with social media sites like Facebook; Gigya handles this process.

• Hybris ties into SAP’s increased focus on the customer experience.

• Ariba is a major purchasing and supplier-relationship managing company.

If you have any questions or need more information, feel free to reach out to us. We look forward to hearing from you.